Two pillars, one play. Smart Commerce reaches the Walmart shopper and closes the sale in the cart. The GeoGraph finds NASCAR fans ready to switch plans, by the places they live, race and shop.
Smart Commerce · Walmart shopper
GeoGraph · Location as a proxy
Straight Talk × NASCAR
Prepared by Daniel Dreyfus · Viamedia.ai · October 2026 · Imagery: Esri, Maxar, Earthstar Geographics
How today runs
Two pillars, then one play built for Straight Talk.
Part
Section
What you will see
01
Two pillars
How Viamedia is built: Smart Commerce and the GeoGraph
02
Smart Commerce
Click2cart examples, Walmart audiences and four Straight Talk cart plays
03
GeoGraph
Location as a proxy and the H3 engine, on real satellite imagery
04
The play
Straight Talk × NASCAR, from race week to the Walmart cart
05
Fans by place
Every NASCAR market, mapped and ready to plan
Viamedia.ai · 02
How Viamedia is built
Two pillars. One path from fan to customer.
Pillar 01
Smart Commerce
The Walmart shopper, from ad to cart.
Walmart purchase, search and browse audiences, activated with Click2cart so the ad ends in a store cart.
For Straight Talk: sold only at Walmart, so the sale closes in the same cart.
Pillar 02
GeoGraph
Location as a proxy for any audience.
Anonymized signals mapped to H3 cells, activated across every screen, with no cookies or device IDs.
For Straight Talk: NASCAR fans ready to switch, found by place.
Viamedia.ai · 03
01
Pillar 01 of 02
Smart Commerce
The Walmart shopper, from ad to cart.
The bottom of the funnel. Walmart’s own shopper data decides who sees the ad, and Click2cart turns the tap into a sale.
What it is From ad to cart in one tap
Click2cart Every major retailer
Walmart shopper data Who sees the ad
Case study 240K+ products in cart
Three examples Launch, moment, upgrade
Straight Talk plays Four ways into the cart
Pillar 01 · What is Smart Commerce
From seeing the ad to a Walmart cart in one tap.
01 · Who sees the ad
Walmart shopper targeting
Audiences built from what people actually buy, search and browse at Walmart. Real purchase behavior, not a guess.
02 · What happens on tap
Click2cart
Any ad, post or video becomes an add-to-cart button for Walmart and every major retailer.
Ends in a sale, not a click
Reports cart adds and basket value
Shows which DMAs buy
Viamedia.ai · Smart Commerce · 05
Pillar 01 · Smart Commerce
Click2cart® drives incremental action across every digital touchpoint.
Remove 90% of the friction in the path to purchase. Shoppers drop multiple products straight into their store cart from ads, social, video and more.
Works with all major retailers
Walmart
Amazon
Instacart
Target
Costco
Sam’s Club
BJ’s
and more
Straight Talk is sold only at Walmart. The ad can end in a Walmart cart, not a landing page.
“Switch to Straight Talk on Verizon’s network. In your Walmart cart in one tap.”
Who sees itWalmart shoppers who buy other prepaid plan cards, plus in-market shoppers searching and browsing phones and plans
WhenAlways on, heavier when a new phone lands on Straight Talk
What lands in the cartA Straight Talk phone and the first month’s plan card, together
Where it runsMobile web, full-screen in-app and social
How we read itCart adds, basket value, and which DMAs switch
Built like the moment
“Give the phone and the first month. Pick it up at Walmart today.”
Who sees itIn-market phone shoppers, busy-family and new-parent personas, and lookalikes of Straight Talk buyers
WhenBlack Friday through the holidays
What lands in the cartA phone plus a plan card in one tap, so the gift works on day one
Where it runsMobile web, social and online video
How we read itCart adds and basket value by week of the season
Built like the moment, timed to the schedule
“The Official Wireless Partner of NASCAR. Race-ready in one tap.”
Who sees itCar-enthusiast shoppers in Walmart data, inside the markets on the NASCAR schedule
WhenRace week in each market, following the schedule
What lands in the cartA Straight Talk phone and plan card
Where it runsMobile and social, alongside the GeoGraph race-week flight
How we read itBasket value in race markets against markets without a race that week
See the full NASCAR play in Pillar 02 →
Built like the upgrade
“Refill in one tap. Grab it with the groceries.”
Who sees itCurrent Straight Talk plan card buyers at Walmart, with lapsed buyers as their own win-back line
WhenAlways on
What lands in the cartThe next plan card, or a step up to a bigger plan
Where it runsMobile web and in-app, where the weekly Walmart order gets built
How we read itRepeat cart adds, basket value and lapsed buyers who come back
Audiences from Walmart purchase, search and browse data. Creative lines are concepts for discussion · 10
02
Pillar 02 of 02
GeoGraph
Location as a proxy for any audience.
Everything above the cart. Place is the signal that doesn’t expire, so we can find any audience, starting with NASCAR fans ready to switch to Straight Talk.
Location as a proxy Why place beats ID
The H3 engine On real satellite imagery
The play Straight Talk × NASCAR
Fans by place Every NASCAR market
Pillar 02 · GeoGraph · Location as a proxy
Business questions start with Where. Advertising tried to answer with Who.
The old way · The identity graph
Identity graphs stitched cookies, device IDs and matched files into the appearance of individual precision. Browsers, operating systems and privacy law keep withdrawing the identifiers. Match rates weaken and measurement gets harder to trust.
Cookies
Device IDs
Matched files
Probabilistic
54%
of mobile programmatic impressions arrive with no ID
36%
of desktop programmatic impressions arrive with no ID
The more durable signal
Location does not expire. Place remains observable.
An airport, a second home, a stadium suite, a store. Your customers leave physical signals no browser update can remove.
Then: identity graph → Now: GeoGraph
Source: Proximic by Comscore, 2025 (identity-free impression shares) · 12
The proprietary intelligence layer
The GeoGraph turns place into a shared language for growth.
Built on Uber’s H3 spatial system, the GeoGraph maps anonymized audience, behavioral and performance signals to geographic cells. The same logic guides planning, activation and measurement.
Find NASCAR fans ready to switch plans. Close them in the Walmart cart.
Who we target: three signals, one audience
Race fans
Track and campground visits on race week, and the homes they return to
Plan switchers
Competitor prepaid and carrier store visits, plus Walmart in-market wireless shoppers
Walmart reach
Cells inside Walmart trade areas, where Straight Talk is sold
The buy: only the H3 cells where all three overlap.
When14 days before the race
WhereHome hexes of past race-goers and switch-ready households across the market
ChannelsCTV, streaming audio and mobile
MessageSwitch to Straight Talk on Verizon’s network before race weekend
How we read itReach and frequency by cell, site visits
WhenArrival day through the checkered flag
WhereThe track, campgrounds, parking lots and the roads in and out
ChannelsDOOH on the roads in, mobile at the track, audio in the car
MessageThe Official Wireless Partner of NASCAR, right where the fans are
How we read itExposure in venue cells, visit lift on the drive home
WhenGreen flag to the post-race show
WhereSports bars, fan homes and Walmart trade areas across the market
ChannelsCTV, social and mobile, every ad with Click2cart
MessageTap to add a Straight Talk phone or SIM to your Walmart cart
How we read itCart adds and basket value by cell
WhenSeven days after the race
WhereExposed cells against matched control cells that saw no media
ChannelsWalmart shopper retargeting and Click2cart
MessagePick it up today at your Walmart
How we read itCart adds, basket value, store visit lift, and new activations from Straight Talk’s data
Why Straight Talk × NASCAR: Official Wireless Partner of NASCAR · Title of the Straight Talk Wireless 500 at Phoenix · Sold only at Walmart. Sources: Verizon (Jul 25, 2024; Feb 2026). Imagery: Esri, Maxar, Earthstar Geographics.
viamedia.ai ×Straight Talk Wireless
Interactive · Click the map
Fans by place · NASCAR × Straight Talk · pick a moment, set the plan
Every race weekend, mapped. Where NASCAR fans live, race and shop.
